The Melbourne Cheer Challenge

Be part of the world’s biggest cheer!! Melbourne is set to kick off NFL Game Week with an unforgettable attempt to make history at Fed Square. Join the legendary San Francisco 49ers Gold Rush Cheerleaders as they lead Victorians in an attempt to break the world record for the largest cheerleading dance. Whether you’re a seasoned cheerleader, dancer, sports fan or simply looking for a fun Father’s Day activity, everyone is welcome. Learn the routine from one of the NFL’s most iconic cheer squads before taking part in a spectacular mass performance in the heart of Melbourne. Plus, there’ll be plenty of prizes up for grabs on the day, including tickets to see the San Francisco 49ers take on the Los Angeles Rams at the MCG! Current record to beat: 1,371 participants. The 49ers Gold Rush are the official cheer squad of the San Francisco 49ers. For more than 40 years, they have thrilled NFL crowds with their athleticism, precision and high-energy performances, earning a global reputation as world-class dancers and entertainers. Now they’re bringing that energy to Melbourne for one of their first appearances ahead of the San Francisco 49ers taking on the Los Angeles Rams at the MCG on Friday 11 September. This free community event is open to all ages and abilities, making it the perfect way to celebrate Father’s Day with family and friends while becoming part of Melbourne sporting history. This event is produced by Bec Reid, an Australian producer and choreographer with more than 20 years’ experience delivering large-scale participatory events that bring professional artists and communities together. The Melbourne Cheer Challenge will take place at Fed Square, right in the heart of Melbourne. The performance area will be set up outside in the Main Square, surrounded by Melbourne’s iconic city skyline. Registrations are free and open to everyone. Simply register online via the REGISTER HERE button above. Once registered, you’ll receive confirmation with event details, the routine, and updates leading up to the big day. Please register individually. One registration is required per person. Just yourself and your team spirit! We’ll provide every participant with a pair of red and gold pom poms to use during the routine. They’re yours to keep as a souvenir of the day. The event will take place on Sunday 6 September 2026. Please arrive at Main Square 11.30am and check in for a 1pm sharp performance. We recommend arriving by 11.30am to allow enough time to check in and warm up before the performance. Once you register, you’ll be sent a confirmation email with the full routine breakdown. The 49ers Gold Rush cheerleaders will lead the cheer, alongside professional dance instructors. Whether you’re an experienced cheerleader or trying it for the first time, you’ll be guided every step of the way. Yes. We want everyone to feel welcome and able to participate. The event will feature Auslan interpretation, and there will be a dedicated accessible participation area for those taking part in the world record attempt, as well as a separate accessible viewing area for spectators. Whatever makes you feel part of the moment, your cheer uniform or your favourite activewear. Please wear comfortable, supportive footwear that’s safe to dance in. As the event will take place on Fed Square’s paved surface, we recommend runners or sneakers with good grip. Not at all. The event is open to all ages and ability levels, from seasoned squad members to first-timers. Participation is completely free. The event will go ahead rain or shine unless there are severe weather conditions that make it unsafe to perform. Any updates will be sent via email and posted on Fed Square’s social channels. This is a public event and there will be official photography and filming for promotional and media purposes. By participating, you agree that your image may appear in media coverage, Fed Square, Visit Victoria and the 49ers’ communications. Spectators are welcome to come down, cheer you on and enjoy the spectacle. We’ll be aiming to beat the standing record for the largest mass cheerleading dance involving 1,371 participants set in Japan in 2015. This attempt will be adjudicated by The Australian Book of Records. Fed Square is located opposite Flinders Street Station and is easily accessible by tram, train and bus. We encourage participants to use public transport where possible. If you’re driving, the Fed Square Car Park is located onsite. More information about our car park can be found here. If you’re planning to arrive by team bus, please contact us at info@fedsquare.com before the event so we can provide advice on drop off arrangements. For any additional questions, please email info@fedsquare.com.